Privacy Policy | Frank Hyundai

Our dealership ("we," "our," or "us") takes your privacy very seriously.  This Privacy Policy explains how we collect, use, and share information, including personal information.  This Privacy Policy applies any time that we collect information from or about individuals or households, whether online or offline.  This includes information collected through our website and applications that run on mobile devices or tablets (the "Services"), at our dealerships or retail stores, at our parts and service center, at events, in connection with sweepstakes and contests, and through our call center.  It also applies to information we receive from a third-party or other source, including when you connect with or tag us on social media networks.

 

1.      ACCEPTANCE OF THIS PRIVACY POLICY

By disclosing your personal information to us, using our Services or interacting with us offline or online, you consent to our collection and use of your personal information in a manner that is consistent with applicable law and this Privacy Policy.  If you do not accept this Privacy Policy, you are not authorized to use our Services and must discontinue using them immediately.

 

2.      PERSONAL INFORMATION WE COLLECT

In conducting every aspect of our business, we may collect personal information. Such information may include, without limitation: your first, middle and last name; home and mailing addresses; email addresses; telephone numbers; credit or debit card number or other payment method; credit history, driving history, insurance information, age, gender, billing information; and other types of Personal Information that you choose to provide to us or that we may obtain about you.  We collect personal information in three ways:

 

Information You Provide to Us:  We collect information you provide to us.  This may include, for example, when you transact business with us,  use our Services, enroll in one of our e-mail reminder services, request information or materials from us, enter promotions or contests offered by us, register for or attend our events, use any of the interactive portions of our website, register on the customer portal, test-drive or purchase a vehicle from us, call our customer service team, communicate with our sales team, respond to a survey, make payments to us, purchase products or other services from us, communicate with us in any way, respond to our advertisements, or apply for employment with us.



Information We Collect from Other Sources:  We may collect information about you from other users, dealerships, car manufacturers, and other third parties.  For example, we may obtain contact details and other information about you from:

·       social media networks when you grant permission to access your data on one or more networks;

·       businesses with which we offer co-branded services or engage in joint marketing activities; and/or

·       publicly-available sources and data suppliers from which we obtain data to validate or supplement the information we hold.


Information We Collect Automatically:  When you use our Services (i.e. visit our website or use applications that run on mobile devices or tablets), some information is automatically collected. For example, when you visit our website your computer's operating system, Internet Protocol (IP) address, access times, browser type and language, the search engine you used to locate the website, and the website you visited before our site are logged automatically. We also collect information about your usage and activity and information about your device, such as your device and operating system type, wireless carrier, and device IDs, on our mobile applications. In addition, we gather certain navigational information about where you go on our website. This information enables us to determine which areas of the website are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors.


Information We Collect Automatically:  When you use our Services (i.e. visit our website or use applications that run on mobile devices or tablets), some information is automatically collected. For example, when you visit our website your computer's operating system, Internet Protocol (IP) address, access times, browser type and language, the search engine you used to locate the website, and the website you visited before our site are logged automatically. We also collect information about your usage and activity and information about your device, such as your device and operating system type, wireless carrier, and device IDs, on our mobile applications. In addition, we gather certain navigational information about where you go on our website. This information enables us to determine which areas of the website are most frequently visited and helps us to tailor the sites to the needs and interests of our online visitors.

 

3.      HOW WE USE PERSONAL INFORMATION

We may use your personal information and Other Information to: (i) provide you with Services or process transactions that you have requested; (ii) carry out the purposes for which you provided the information; (iii) improve our Services; (iv) process any applications, forms, requests, inquiries, or other information you submit through the Website or any other Communications; (v) manage our contractual relationship with you; (vi) administer and process payments; (vii) attend to tasks relating to your transactions with us; (vii) provide customer service; (viii) personalize the Services according to your personal preferences; (ix) update account information; (x) inform you of events, programs, products or services that may be of interest to you; (x) customize the content or functionality of Website to your preferences; (xi) respond to your Communications; (xii) communicate with you about the Website, our Services and/or other activities related to the Website or Services; (xiii) conduct data analysis, audits, security and fraud monitoring and prevention; (xiv) develop new goods and services; (xv) enhance, improve or modify our Services; (xvi) identifying usage trends; (xvii) determining the effectiveness of our promotional campaigns; and (xviii) operate and expand our business activities.

 

We may use personal information we have collected and aggregated, or anonymized personal information received from third parties, to understand more about our users (for example, we may use aggregated information to calculate the percentage of our users who have a particular telephone area code). This includes demographic data, inferred commercial interests, and other information we may collect from you or from third parties.


4.      HOW WE SHARE PERSONAL INFORMATION

We may share your personal information with the third parties described below. 

 

Service Providers.  We may share your personal information with third parties who work on behalf of, or with, us such as vendors, processors, suppliers, agents, attorneys, and representatives (collectively, "Service Providers").  Service Providers assist us with a variety of functions including, but not limited to, fulfilling our customers' product orders, sending marketing communications, assisting with advertising and related analytics, delivering packages, scheduling and performing maintenance, servicing products, providing management services, conducting research or surveys, sending regular mail and e-mail, maintaining databases, or processing credit card payments.

 

Business Partners.  We may share your personal information with third-party business partners including other dealers, product suppliers, vehicle or part manufacturers, product manufacturers, partners who we conduct joint-marketing activities with, partners who we offer a co-branded service with or provide advertising and related-analytics services to us (collectively, "Business Partners"). 

 

Affiliate Companies.  We may share personal information with our affiliated entities within the Frank Motor Group and our parent company (collectively, "Affiliate Companies").

 

Disclosures Under Special Circumstances.  We may disclose your personal information to third parties: (i) where we have a good faith belief that such disclosure is necessary to meet any applicable law, regulation, legal process or other legal obligation; (ii) when we believe disclosure is necessary to protect or prevent harm, illegal activity, or financial loss; (iii) to detect, investigate and help prevent security, fraud or technical issues; and (iv) to cooperate with law enforcement, government, quasi-governmental and public agency requests or reporting requirement.  For the purpose of this Privacy Policy, third parties who receive personal information in accordance with this section shall be referred to as "Special Circumstance Recipients."

Corporate Transactions.  We may transfer your personal information in the event we: (i) sell or transfer, or are considering selling or transferring, all or a portion of our business or assets; or (ii) are considering or engaging in any reorganization, conversion, merger, sale, joint venture, assignment, transfer or disposition of all or any portion of our ownership interest, business or operations.  For the purpose of this Privacy Policy, third parties who receive personal information in accordance with this section shall be referred to as "Corporate Transaction Recipients."

 

5.      COOKIES AND OTHER COLLECTION TECHNOLOGY

We use cookies and similar technologies to collect information about your activity, browser and device when you visit our Websites or websites where our ads appear. A cookie is a small data file that a website transfers to your computer's hard drive. Cookies allow us to collect information such as browser type, time spent on the Websites, pages visited, referring URL, language preferences, and other aggregated traffic data. Similar technologies such as pixel tags, web beacons, clear GIFs, links in emails, JavaScript, device IDs assigned by Google or Apple, web storage, unique advertising identifiers and device ID technology also do the same thing. We use the term "Collection Technology" in this Privacy Policy refer to all technologies that collect information in this way.

 

We use the information collected through Collection Technology for security purposes, to facilitate navigation, to display data more effectively, to personalize your experience while using the Websites and to recognize your computer to assist your use of the Websites. We also gather statistical data to continually improve design and functionality, understand how the Websites are used and assist us with resolving questions. Collection Technology further allows us to select which advertisements or offers are most likely to appeal to you and display them while you are using the Websites or to send marketing emails. We also use Collection Technology to track responses to online advertisements and marketing emails.

 

If you want to remove or block Collection Technology from your device at any time, you can update your browser settings (consult your browser's "help" menu to learn how to remove or block cookies). You can find instructions on how to manage Collection Technology on different types of web browsers at www.allaboutcookies.org.

 

6.      "DO NOT TRACK" DISCLOSURE

We do not collect or respond to Do Not Track signals and our websites do not function differently based on any Do Not Track preferences that may be received. For more information on Do Not Track signals, please visit https://allaboutdnt.com/

 

7.      ANALYTICS SERVICES

We also use analytics services provided by third parties, such as Google Analytics. These companies use Collection Technology to collect and store information about the use of the Websites and the use of other websites, apps and online resources. You can read Google's privacy policy, which applies to Google Analytics, at http://www.google.com/intl/en/policies/privacy/. You also can opt-out from being tracked by Google Analytics in the future by downloading and installing Google Analytics Opt-out Browser Add-on for your current browser https://tools.google.com/dlpage/gaoptout.

 

8.      THIRD-PARTY ADVERTISERS

We may use third-party advertising companies to serve advertisements regarding goods and services that may interest you when you access and use the Websites or the Apps, other websites or apps or other online services. To serve such advertisements, these companies place or recognize a unique cookie on your browser (including through use of pixel tags). If you would like more information about this practice, and to learn about your choices in connection with it, please visit http://www.aboutads.info/ or http://www.networkadvertising.org/managing/opt_out.asp. To opt out of the practice, you may download the AppChoices app at www.aboutads.info/appchoices.

 

9.      LINKING TO OTHER SITES

Our website may contain links to other sites that we do not own or operate.  We do not control, recommend or endorse and are not responsible for these sites or their content, products, services or privacy policies or practices. These other sites may send their own cookies to your Device, they may independently collect information about you or form you, and may or may not have their own published privacy policies. You should also independently assess the authenticity of any website which appears or claims that it is our website (including those linked to through an email or social networking page).

 

10.   PROTECTION OF PERSONAL INFORMATION

We store your information using reasonable physical, technical and administrative safeguards. Please be aware that the Services and data storage are run on software, hardware and networks, any component of which may, from time to time, require maintenance or experience problems or breaches of security beyond our control. In addition, no transmission of data over the internet is guaranteed to be completely secure. It may be possible for third parties not under our control to intercept or access transmissions or private communications unlawfully. We cannot ensure or warrant the security of any information you transmit to us over the internet.

 

11.   CHILDREN

The Website is not designed to solicit information from individuals under the age of 16. We do not knowingly collect or store any personal information from anyone under the age of 16. If we become aware that we have collected or stored personal information from an individual under age 16, we will remove his or her personal information from our files. If you are a parent or guardian and believe we may have inadvertently collected personal information from your child, please notify us immediately by sending an email to ccpa@frankmotors.com.


12.   MARKETING COMMUNICATIONS

If you no longer want to receive marketing-related emails from us on a going-forward basis, you may opt-out by contacting us by email at ccpa@frankmotors.com. or by following the instructions in any such email you receive from us. We will try to comply with your request as soon as reasonably practicable. If you opt out of receiving marketing emails from us, we may still send you important administrative messages, from which you cannot opt out.


13.   UPDATING YOUR PERSONAL INFORMATION

In certain circumstances, you may be able to review and request changes to your personal information on the Website or by contacting us at ccpa@frankmotors.com.


14.   CHANGES TO THIS PRIVACY POLICY

The Privacy Policy may be revised from time to time. The "Last Updated" legend at the bottom of this page indicates when this Privacy Policy was last revised. Any changes will become effective when we post the revised Privacy Statement on any of our Websites. Your use of the Services following these changes means that you accept the revised Privacy Statement.


15.   CONTACT US

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at ccpa@frankmotors.com.

 

16.   PRIVACY RIGHTS OF CALIFORNIA RESIDENTS

The California Consumer Privacy Act ("CCPA") affords California consumers certain rights over their personal information (subject to certain exceptions).  This section of our Privacy Policy outlines those rights and explains how such rights may be exercised.  This section also summarizes our data collection and sharing practices, as required by the CCPA. Terms used but not defined shall have the meaning ascribed to them in the CCPA.  For purposes of this section of the Privacy Policy only, "personal information" generally means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. 

 

We Do Not Sell Personal Information

We do not sell personal information to third-parties.  We also do not share any personal information with third-parties for the third-parties' marketing purposes.

 

We Do Not Knowingly Collect the Personal Information of Children

The Website is not designed to solicit information from individuals under the age of 16. We do not knowingly collect or store any personal information from anyone under the age of 16. If we become aware that we have collected or stored personal information from an individual under age 16, we will remove his or her personal information from our files. If you are a parent or guardian and believe we may have inadvertently collected personal information from your child, please notify us immediately by sending an email to ccpa@frankmotors.com.

Summary of Collection and Disclosure of Personal Information

The below chart lists the categories of personal information that we have collected about California consumers in the 12 months preceding the Last Updated date below as well as the categories of third-parties with whom we shared that category of personal information.


Category of Personal Information

Categories of Third-Parties To Whom Information Was Disclosed

Identifiers

Examples: real name; alias; postal address; telephone numbers; unique personal identifier; Internet Protocol Address; email address; account name; social security number, driver's license number, passport number and other similar identifiers.

CRM Companies, Marketing Companies, Computer Software Companies, Professional Service Firms, Advertising Networks, Data Storage Companies, Data Analytics Companies, Call Center Companies, Financial and Lending Institutions, Car Manufacturers, Parts and Service Companies, Government Agencies, Lead Generation Companies, Vehicle History Report Companies, Social Media Companies, Management Companies, Affiliate Companies, Credit Reporting Companies, and Third-parties Designated by the Consumer.

 

Any categories of personal information described in subdivision (e) of Section 1798.80

 

Examples: name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

CRM Companies, Marketing Companies, Computer Software Companies, Professional Service Firms, Advertising Networks, Data Storage Companies, Data Analytics Companies, Call Center Companies, Financial and Lending Institutions, Car Manufacturers, Parts and Service Companies, Government Agencies, Lead Generation Companies, Vehicle History Report Companies, Social Media Companies, Management Companies, Affiliate Companies, Credit Reporting Companies, and Third-parties Designated by the Consumer.

 

Characteristics of protected classifications under California or federal law

 

Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

CRM Companies, Marketing Companies, Computer Software Companies, Professional Service Firms, Advertising Networks, Data Storage Companies, Data Analytics Companies, Call Center Companies, Financial and Lending Institutions, Car Manufacturers, Parts and Service Companies, Government Agencies, Lead Generation Companies, Vehicle History Report Companies, Social Media Companies, Management Companies, Affiliate Companies, Credit Reporting Companies, and Third-parties Designated by the Consumer.

 

Commercial Information

 

Examples: records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

CRM Companies, Marketing Companies, Computer Software Companies, Professional Service Firms, Advertising Networks, Data Storage Companies, Data Analytics Companies, Call Center Companies, Financial and Lending Institutions, Car Manufacturers, Parts and Service Companies, Government Agencies, Lead Generation Companies, Vehicle History Report Companies, Social Media Companies, Management Companies, Affiliate Companies, Credit Reporting Companies, and Third-parties Designated by the Consumer.

 

Internet or other electronic network activity information

 

Examples: browsing history; search history; and information regarding a consumer's interaction with an Internet Web site, application, or advertisement.

 

Advertising Networks, Data Analytics Companies

Geolocation data:

 

Examples: the geographic location (latitude and longitude) of an Internet-connected device such as a cell phone, tablet or computer or any other device connected to the internet and used to visit our Websites or use our Software.

 

Advertising Networks, Data Analytics Companies

Audio, electronic visual, thermal, olfactory of similar information

 

Examples: information from voicemail messages and/or recorded phone calls, video surveillance at our dealership

 

CRM Companies, Marketing Companies, Computer Software Companies, Professional Service Firms, Advertising Networks, Data Storage Companies, Call Center Companies, Social Media Companies, Management Companies, and Affiliate Companies.

 

Professional or employment-related information

 

Examples:  job history, current employer, prior employers, dates of employment, salary and bonus information.

CRM Companies, Marketing Companies, Computer Software Companies, Professional Service Firms, Advertising Networks, Data Storage Companies, Data Analytics Companies, Call Center Companies, Financial and Lending Institutions, Car Manufacturers, Parts and Service Companies, Government Agencies, Lead Generation Companies, Vehicle History Report Companies, Social Media Companies, Management Companies, Affiliate Companies, and Third-parties Designated by the Consumer.

 

Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))

 

Example: Information regarding whether a consumer is or will soon be a college graduate

CRM Companies, Marketing Companies, Computer Software Companies, Professional Service Firms, Advertising Networks, Data Storage Companies, Data Analytics Companies, Call Center Companies, Financial and Lending Institutions, Car Manufacturers, Parts and Service Companies, Government Agencies, Lead Generation Companies, Vehicle History Report Companies, Social Media Companies, Management Companies, Affiliate Companies, and Third-parties Designated by the Consumer.

 

Inferences drawn from other personal information

 

Examples:  information used to create a profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

CRM Companies, Marketing Companies, Computer Software Companies, Professional Service Firms, Advertising Networks, Data Storage Companies, Data Analytics Companies, Call Center Companies, Financial and Lending Institutions, Car Manufacturers, Parts and Service Companies, Government Agencies, Lead Generation Companies, Vehicle History Report Companies, Social Media Companies, Management Companies, Affiliate Companies, and Third-parties Designated by the Consumer.

 

 

Right to Know/Access Personal Information Collected, Disclosed, or Sold.

A consumer has the right to request that we disclose the following information to the consumer or his or her authorized agent:

 

(1) The categories of personal information that we have collected about that consumer;

(2) The categories of sources from which the personal information was collected;

(3) The business or commercial purpose for collecting or selling the personal information;

(4) The categories of third parties with whom we share the personal information; and/or

(5) The specific pieces of personal information we have collected about that consumer.

 

To submit a verifiable consumer request for this information, please click here[DWL1]  or call us at 888-853-1712. When submitting such a request, please indicate that you are making a Right to Know request and provide the consumer's full name, address, telephone number, date of birth, and email address. Once you submit a request, we will use the information you provide to attempt to verify the consumer's identity by comparing the information provided to the information collected and/or maintained by us. We will respond to your request according to the time periods mandated by the CCPA.

 

Authorized agents may also request this information on a consumer's behalf. If you are an authorized agent making a Right to Know request on behalf of a consumer, then please state so in your request and provide both the information listed above concerning the consumer and your full name, address, telephone number and email address.  If you are a parent or legal guardian making the request on behalf of your minor child, please also state so in your request.

 

Right to Request Deletion of Personal Information

A consumer has the right to request that we delete any personal information about the consumer that we have collected or that we maintain.  To submit a verifiable consumer request for deletion of information, please click here[DWL2]  or call us at 888-853-1712. When submitting such a request, please state that you are making a Right to Deletion request and provide your full name, address, telephone number, date of birth, and email address.  We will use that information to attempt to verify the consumer's identity by comparing the information provided to the information collected and/or maintained by us. We will respond to your request according to the time periods mandated by the CCPA.

 

Authorized agents may also request this information on a consumer's behalf. If you are an authorized agent making a Right to Know request on behalf of a consumer, then please state so in your request and provide both the information listed above concerning the consumer and your full name, address, telephone number and email address.  If you are a parent or legal guardian making the request on behalf of your minor child, please also state so in your request.

 

Right to Not Be Discriminated Against

California consumers have the right not to receive discriminatory treatment from us for the exercise of the privacy rights conferred by CCPA.

 

Authorizing an Agent to Exercise Your Rights

California consumers have the right to designate an authorized agent to exercise the CCPA rights. To designate an authorized agent, you must either provide the agent with an executed power of attorney or provide the authorized agent with written permission, signed by you, to exercise your CCPA rights.  The agent must also be registered with the California Secretary of State.

 

Individuals with Disabilities

If you have a disability and need access to our Privacy Policy in a different format, please contact us at ccpa@frankmotors.com. You may also download a copy of our Privacy Policy here[DWL3] .

 

 

Last Updated: January 1, 2020

Effective Date:  January 1, 2020

 


 [DWL1]Link to web portal

 [DWL2]Link to web portal

CALIFORNIA CONSUMER PRIVACY ACT REQUEST

Customer Type
Requestor Type
Type of Request
If you are exercising a Right to Know Request, what are you requesting?
Which Dealership Did You Interact With?

Please provide the below information about the consumer who is making the request (or if you are an agent, on behalf of whom you are making this request) so that we may use the information to verify the consumer’s identity.

DISCLAIMER - This information is only used for purposes of responding to your consumer rights request.

ACKNOWLEDGMENT - BY SUBMITTING THIS FORM, I CONFIRM THAT I AM A RESIDENT OF CALIFORNIA AND THAT THE INFORMATION I HAVE PROVIDED IS ACCURATE.

HYUNDAI MOTOR AMERICA WEBSITE PRIVACY POLICY Effective Date: June 7, 2016 Your privacy is important to Hyundai Motor America ("Hyundai" "we," "us" or "our") and its affiliate companies, as is your trust in Hyundai’s products and services. We strive to protect your online privacy, while providing an enjoyable website experience that provides information, products, and services that are relevant and useful to you. The purpose of this Hyundai Motor America Privacy Policy (this “Privacy Policy”) is to notify and inform you of how we collect, use and share information through our U.S. websites:HyundaiUSA.com, MyHyundai.com, and certain other Hyundai websites (e.g., hyundaicertified.com) (collectively, the “Site”). This Privacy Policy describes: • The information that we collect • How information is collected • How we use the information • How we may share information with third parties • The security of your information • Your information choices USER CONSENT AND INCORPORATION PLEASE REVIEW THIS PRIVACY POLICY CAREFULLY. By using the Site, you accept the terms of this Privacy Policy and our Terms of Use and consent to our collection, use, disclosure and retention of your information as described in this Privacy Policy. IF YOU DO NOT AGREE WITH ANY PART OF THIS PRIVACY POLICY OR OUR TERMS OF USE, THEN PLEASE DO NOT USE THE SITE. VEHICLE TECHNOLOGIES AND SERVICES; THIRD PARTY SITES Vehicle Technologies and Services We also offer certain vehicle technologies and services to make our vehicles safer, more environmentally friendly, more convenient and more fun to drive. Some of these technologies and services collect, use or share information that is collected, generated, recorded or stored by our Hyundai vehicles. This Privacy Policy applies only to the collection, use and sharing of information collected on the Site and does not apply to collection of information by those vehicle technologies and services. Our privacy practices with respect to our vehicle technologies and services are described in our Hyundai Vehicle Owner Privacy Policy and ourBlue Link Service Subscriber Privacy Policy. Should you use such vehicle technologies and services, we encourage you to read the applicable privacy policies. Third Party Sites Hyundai may offer links to or from the Site to other websites within the Hyundai family as well as to websites, services and resources operated by third parties. We offer links to third party websites so that you can conveniently visit our vendors and advertisers or locate other content likely to be of interest to you. We are not responsible for the privacy practices, content or policies of websites operated by third parties and urge you to inquire about their privacy and information sharing practices before providing any Personally Identifiable Information. In the event that you provide Personally Identifiable Information to any third party website or service, you understand that Hyundai is not responsible for such third parties’ use or misuse of your Personally Identifiable Information. You further acknowledge and agree that Hyundai shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such third party website, service or resource. EFFECTIVE DATE AND CHANGES TO PRIVACY POLICY The Effective Date of this Privacy Policy is set forth at the top of this webpage. Hyundai reserves the right to change this Privacy Policy at any time. Hyundai will use, share, and disclose all personal and other user information in accordance with the Privacy Policy in effect at the time the information is collected. We will post any changes to this Privacy Policy on this page so check back frequently so that you are always aware of what information we collect, how we use it and under what circumstances we may disclose it. Continued use of this Site following changes to these terms will mean that you accept the changes. INFORMATION WE COLLECT You can visit the Site to read about our vehicles or use our online tools without providing any Personally Identifiable Information (other than, in some cases, your zip code). You may also choose to participate in activities and obtain services on the Site for which we may collect Personally Identifiable Information. We also collect Non-Personally Identifiable Information automatically when you use the Site. “Personally Identifiable Information” is information associated with or that may be used to identify or contact a specific person. Personally Identifiable Information includes: (1) contact data (name, address, city, state, zip code, email address and telephone number); (2) demographic data (such as age range, gender, birth month); (3) vehicle information (vehicle identification number (VIN), make, model, model year, selling dealer and date of purchase or lease); and (4) credit card number and payment card information. “Non-Personally Identifiable Information” is information that, by itself, does not identify the individual, such as the operating system you are using, IP address, the date and time stamp of your visit, referring URLs, your Internet service provider, browser type and related browser data, the pages you visit and purchase history. HOW INFORMATION IS COLLECTED Information You Provide To Us We collect information that you provide to us when you use the Site. The information that we collect and how we process it depends on how you use the Site. We may collect Personally Identifiable Information when you participate in certain activities on the Site or request certain services, including: • When you register or create an account • When you make brochure and information requests, order vehicle parts and accessories and request to receive site announcements and special offers • When you participate in promotional activities, such as surveys, sweepstakes, contests, special events, blogs and chats • When you contact us • When you otherwise voluntarily provide your Personally Identifiable Information Information We Collect Automatically We also collect certain information from users of the Site automatically when they visit. We may collect such information in the following ways: Cookies. We may collect certain preference information of website users through the use of cookies, including flash cookies, which are small files stored on your hard drive in order to optimize the design of the Site. Our “cookies” are only used when you are visiting the Site. Cookies enable us to track and aggregate user behavior data so that we may better target the interests of our users and enhance their experience on the Site. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies. Web Analytics and Other Technologies. A number of technologies exist to assess consumer behavior both on-line and off-line. Hyundai may employ a variety of these technologies, including web beacons (see below), web analytics techniques, and other behavior marketing technologies, to assess consumer behavior and to understand how we can better serve our customers. Many of these technologies are provided to Hyundai via third party providers specializing in behavioral marketing and consumer behavior. In the course of using these behavioral marketing technologies, we automatically collect Non-Personally Identifiable Information from you which may be aggregated with other information for analytic purposes. For example, we may use Adobe Omniture and Google Analytics to help analyze how users use the Site. The Google Analytics tool uses cookies to collect standard Internet log information and visitor behavior information in an anonymous form. The information generated by the cookie about your use of the Site (including IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the Site and to compile statistical reports on website activity for Hyundai. For more information regarding Google Analytics please visit Google’s website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html. Web Beacons. Some of our web pages, promotional email messages and/or newsletters may contain electronic images known as web beacons, which are also called single-pixel GIFs. Web beacons collect information including a cookie number, time and date of a page view and a description of the page on which the web beacon resides. Web beacons are a technique we may use to enhance and personalize the Site and the products and Services we offer, to provide product information and advertisements that are more relevant to your interests, compile aggregated statistics about the usage of the Site and to track the number of users who have opened and acted upon our promotional email messages. Third Party Advertisers. Some banner ads provided by third parties may be displayed on the Site. These ads contain cookies and may also contain web beacons. Unlike cookies and web beacons used by Hyundai in content it controls on the Site, cookies or web beacons received with banner ads are collected by our advertisers and we do not have access to this information. We use third parties to serve some or all of the advertisements that are placed within the Site and they may use information (not including Personally Identifiable Information) about your visits to the Site and other websites to assist in serving advertisements to you. These companies may employ cookies, web beacons and action tags to measure advertising effectiveness. They may share anonymous information with their clients such as date and time the banner ad was shown you, the specific ad shown and the IP address. Log Files. Like most websites, we collect log information to analyze trends, administer the sites, track users’ movement and gather broad demographic information for aggregate use in improving the sites. IP addresses are not linked to personally identifiable information. Information We Obtain From Other Sources Hyundai may also obtain information about you and your vehicle in a number of other ways. For example, we may obtain information about you or your vehicle when you provide it to us at an event such as an auto show, from business reply cards, sweepstakes entries, test-drive incentive applications, surveys, vehicle sales records and other public sources. • Contact information (name, address, city, state and zip code, email address, telephone number) • Vehicle information (vehicle identification number (VIN), make, model, model year, selling dealer, date of purchase or lease, etc.) • Demographic information (age range, marital status, household composition, etc.) • Non-credit-related marketing information (when you plan to purchase or lease, the vehicle in which you are interested, etc.) • Relationships you have with Hyundai affiliates and business partners such as XM Satellite Radio and roadside assistance programs In addition, Hyundai dealers (which are all independently owned and operated) and other sources that provide lists of potential vehicle purchasers or current owners may provide to us the information they have regarding you or your vehicle. We use this information to serve your needs through better customer service and to advise you of our products and services. HOW WE USE INFORMATION We may use your information individually or combine it with other information to generate aggregate statistical information. The primary uses of your information include: • To fulfill a specific product or service you have requested • To provide product information • To operate, improve, enhance and personalize the Site and the products and services we offer, and to give each user a more consistent and personalized experience when interacting with us • To answer your questions or address any complaints you may have made • To evaluate candidates as they apply for an employment position with Hyundai • To let you know about special discounts or added vehicle services or functions • To show advertisements that are more relevant to your interests • For research and analysis • For customer service, security, to detect fraud or illegal activities, or and for archival and backup purposes • To enforce our Terms of Use or other applicable policies HOW WE MAY SHARE INFORMATION WITH THIRD PARTIES Third Party Service Providers, Affiliates and Marketing Partners. Hyundai may share Personally Identifiable Information and Non-Personally Identifiable Information, including website user or vehicle owner information with third parties including our service providers, affiliates, authorized dealers, licensees, suppliers and marketing partners so that they can provide services on our behalf (e.g., brochure fulfillment), show you advertisements about our products and services on their third party sites or so they may use it to offer you other valuable products and services. In addition, user or vehicle owner data may be used by our suppliers to provide services for Hyundai and by our business partners to conduct joint marketing programs with Hyundai. We will not share your Personally Identifiable Information with third parties other than these without your permission. Programs. Hyundai may invite you to participate in promotional activities, such as surveys, sweepstakes, contests, special events, blogs and chats (“Programs”). These Programs are oftentimes co-marketed with an unaffiliated Hyundai business partner. If you participate in a Program, we may use Personally Identifiable Information you provide. For example, we may send you email messages to invite you to join a contest Program. Your Personally Identifiable Information may also be shared with our business partner and may also be used by our business partner if you indicate your interest in receiving communications directly from that company. If you elect to receive communications from our business partner, your information will be used by that company in accordance with its policies and this Privacy Policy will not apply to that company’s use of your information. Sometimes the rules, terms and conditions or disclaimers that apply to a particular Program include information on how we may use the Personally Identifiable Information that you provide to us through your participation in the Program. If there is a conflict between the rules, terms and conditions that apply to a particular Program and this Privacy Policy, those applying to the particular Program will govern. Please review all of the information about a Program before you provide us (or our business partners) with any Personally Identifiable Information. For Audit and Legal Purposes. Hyundai may disclose any Personally Identifiable Information or Non-Personally Identifiable Information collected to any person performing audit, legal, operational or other similar services for Hyundai. Hyundai may also disclose any Personally Identifiable Information or Non-Personally Identifiable Information when required to do so by subpoena, court order, or warrant. Hyundai will also disclose any Personally Identifiable Information or Non-Personally Identifiable Information deemed necessary to protect the safety of an individual, the public, or the security and reliability of Hyundai and the Site. Participating Vendors. Some of our websites offer opportunities to make purchases online from special participating vendors. On websites with online purchase opportunities for products and merchandise, we may also give participating vendors the order information and authorization for the merchant bank. Any time you order from a participating vendor, that vendor will automatically have all the information related to the order. Participating vendors may use that information to advise you directly of other products and offerings that they provide. Credit Card Companies; Third Party Payment Services; Third Party Promotional Sites. As in any transaction, your credit card company will have all relevant information about the name of the vendor, item(s) purchased, date of purchase and total cost. Hyundai will not otherwise provide any Personally Identifiable Information to your credit card company. In some cases, we use third party payment and transaction services to facilitate your transactions and process your orders. In such cases, we will share your Personally Identifiable Information and credit card information with third party payment services companies solely for the purpose of completing the transaction or processing your order. In some cases, we will share your Personally Identifiable Information and credit card information with third parties who may offer you a gift or promotional offer as a result of your interest. Other Third Parties. We may share your Personally Identifiable Information with third parties, such as advertisers, sponsors and other promotional and business partners, only when you have not opted out of receiving communications from third parties. If you wish to opt-out of receiving third party communications, you may exercise this right by following the opt-out procedures contained in any email or written communication Hyundai sends to you or by following the procedures set forth in the “Unsubscribe or Opt-Out” section of this Privacy Policy. Public Postings. You should be aware that if you voluntarily disclose information, personal or otherwise, online in any community area (whether through Hyundai’s websites or any other service available online), that information can be collected and used by others. Accordingly, you should use caution when sharing any Personally Identifiable Information with others in any community area (whether through Hyundai’s websites or any other service available online). Changes in Corporate Structure. In developing our business, we might sell certain assets, or the company, or parts of it, may be sold, merged or otherwise transferred. In such transactions, user information, whether Personally Identifiable Information or otherwise, may be one of the transferred assets. With Your Consent. Other than the cases above, we won’t disclose your Personally Identifiable Information for any purpose unless you consent to it in some way, including by your continued use of the Site after notice. THE SECURITY OF YOUR INFORMATION We use industry standard security policies, procedures and tools designed to safeguard data submitted through the Site against accidental or intentional loss, theft, unauthorized access, destruction, use, modification and disclosure. However, the security of information transmitted through the Internet can never be guaranteed. We are not responsible for any interception or interruption of any communications through the Internet or for changes to or losses of data. Users of the Site are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to password protected or secure areas of any of the Site. In order to protect you and your data, we may suspend your use of any of the Site, without notice, pending an investigation, if any breach of security is suspected. Access to and use of password protected and/or secure areas of any of the Site are restricted to authorized users only. Unauthorized access to such areas is prohibited and may lead to criminal prosecution. YOUR INFORMATION CHOICES You may choose to share your Personally Identifiable Information with us. However, your participation in using our websites and providing Personally Identifiable Information is completely voluntary. You can unsubscribe and opt-out to certain communications and access, or update and delete your contact information, by contacting us at the email address, number or address specified below. Accessing and Updating Your Information If you register for an account on MyHyundai.com, you can access and update certain information we have relating to your online account by signing into your account and going to the “My Account” section of the Site. You may also update or delete your contact information by emailing us atconsumeraffairs@hmausa.com, by calling (800) 633-5151 or by writing us directly at: Hyundai Motor America/Phoenix, P.O. Box 83835, Phoenix, AZ 85071-3835. Unsubscribe Or Opt-Out Hyundai offers you the opportunity to opt-out from receiving promotional email or mail from Hyundai about our products and services. • For email, you may opt-out at any time by using the unsubscribe mechanism within the email. The unsubscribe mechanism allows you to manage your subscription preferences to email alerts and special offers. Notwithstanding the above, this mechanism does not allow you to opt-out of receiving transactional email, such as registration confirmation, vehicle updates and responses to direct requests. • For calls or direct mail, you may opt out at consumeraffairs@hmausa.com or by calling (800) 633-5151. • If the information you have provided will be available to third parties for marketing purposes, you will also be given the opportunity to opt-out from this practice at consumeraffairs@hmausa.com or by calling (800) 633-5151. • You also may write to us directly if you wish to: (a) ask that we not share your Personally Identifiable Information with third parties for marketing purposes; or (b) opt out or request that we cease sending you promotional or other information via calls, mail or email. Such written requests should be sent to Hyundai Motor America/Phoenix, P.O. Box 83835, Phoenix, AZ 85071-3835. At the time information is collected from you, other choices you have about how the information may be used may be explained. If you have opted out of receiving future emails from us, we will implement your opt-out request within ten (10) business days of receiving the opt-out request. If you have opted out of receiving future promotional materials by regular mail, we will implement your opt-out request within a commercially reasonable time. In those instances, we will retain your information in a “do not promote” file in our database, and you will receive no further communications from us as required by law. YOUR CALIFORNIA PRIVACY RIGHTS Under California Civil Code Section 1798.83, also known as Senate Bill 27, or “Shine the Light” law California residents with whom we have an established business relationship are entitled to request and receive, free of charge, once per calendar year, a copy of Hyundai’s California Information Sharing Disclosure Notice about the customer information we shared, if any, with other businesses for their own direct marketing uses in the previous calendar year. You may call (800) 633-5151 or email us atconsumeraffairs@hmausa.com to request a copy. We will provide the requested information to you at your email address in response. Please be aware that not all information sharing is covered by the “Shine the Light” law requirements and only information on covered sharing will be included in our response. CHILDREN’S PRIVACY We do not knowingly collect or maintain Personally Identifiable Information from any person under the age of thirteen (13) as they are not of driving age. No parts of our Services are directed to or designed to attract anyone under the age of thirteen (13). DO NOT TRACK The Site does not support Do Not Track at this time. Do Not Track (DNT) is a privacy preference that you can set in your web browser to indicate that you do not want certain information about your webpage visits collected across websites when you have not interacted with that service on the page. For all the details, including how to turn on Do Not Track, visit donottrack.us. CLASS ACTION WAIVER You may only resolve disputes with us on an individual basis and may not bring and expressly waive bringing a claim as a plaintiff or a class member in a class, consolidated, or representative action. Class arbitrations, class actions, private attorney general actions, and consolidation with other arbitrations are not allowed. GENERAL PROVISIONS All matters relating to the Site are governed by the laws of the State of California in the United States irrespective of its conflicts of laws provisions. In the event that Hyundai wishes to pursue legal action against you, it may bring such legal action in any federal or state court having jurisdiction. Lawsuits against Hyundai must be brought in federal or state court in Orange County, California. HOW TO CONTACT US WITH QUESTIONS Please email us at consumeraffairs@hmausa.com, call us at (800) 633-5151, or write us at Hyundai Motor America/Phoenix, P.O. Box 83835, Phoenix, AZ 85071-3835 if you have any questions about this Privacy Policy.