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COLLECTION AND USE OF PERSONAL INFORMATION

 

Personal information” generally means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household. 

We collect personal information from or about individuals or households in a variety of ways both online or offline. This includes information collected through our website and applications that run on mobile devices or tablets, at our dealerships or retail stores, at our parts and service center, at events, in connection with sweepstakes and contests, through our call center, from a third-parties or other sources, and when you connect with or tag us on social media networks.  Below is a list of the categories of personal information that we collect and the business or commercial purposes for which each category may be used.

 

If you have questions about our privacy practices or your privacy rights under the California Consumer Privacy Act, please review our privacy policy 

 

 

Category of Personal Information

Business/Commercial Uses

Identifiers

 

Examples:  real name; alias; postal address; telephone numbers; unique personal identifier; online identifier; Internet Protocol Address; email address; account name, social security number, driver’s license number, passport number and other similar identifiers.

Confirm ability to test-drive a vehicle

 

Provide, develop, maintain, and improve our products, service, and services (e.g. to evaluate the performance of our staff, to deliver a vehicle, to assess the quality of our products and services and to help us improve our websites, service centers, and facilities)

 

Process and fulfill a request or other transaction submitted to us

 

Confirm eligibility for, apply for, process and fulfill warranties, financing, leasing, renting, discounts, special pricing, extended service contracts, and rebates

 

Process payment and complete purchase, lease, financing, and registration of vehicles, parts, or service

 

Determine vehicle trade-in value and process trade-in

 

To complete contracts as well as any disclosures or other documents required by law

 

Allow creation and access to an online customer portal

 

Coordinate, facilitate and administer sweepstakes, contests, events, and promotions

 

Communicate with you (e.g., for customer service purposes or to notify you about service appointments, warranty issues, or recalls)

 

Provide personalized products and services, including content, ads and in-dealership offerings

 

Marketing and advertising our vehicles, products and services as well as those of affiliated companies, and other third parties

 

Research and analytical purposes (e.g., data analysis, identifying trends and effectiveness of marketing campaigns)

 

For our business operations (e.g., auditing and reporting)

 

Comply with our legal obligations

 

Promote safety, integrity and security, including fraud monitoring and prevention and ensuring the security of our websites and systems

 

Protecting our legitimate business interests and legal rights

 

In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with corporate transactions, government or law enforcement investigations, legal process or litigation)

 

When we have a good faith belief that there is an emergency that poses a threat to the safety of any person

 

In other circumstances in which we believe our services, products, website and/or mobile applications are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime

Any categories of personal information described in subdivision (e) of Section 1798.80

 

Examples: name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Confirm ability to test-drive a vehicle

 

Provide, develop, maintain, and improve our products, service, and services (e.g. to evaluate the performance of our staff, to deliver a vehicle, to assess the quality of our products and services and to help us improve our websites, service centers, and facilities)

 

Process and fulfill a request or other transaction submitted to us

 

Confirm eligibility for, apply for, process and fulfill warranties, financing, leasing, renting, discounts, special pricing, extended service contracts, and rebates

 

Process payment and complete purchase, lease, financing, and registration of vehicles, parts, or service

 

Determine vehicle trade-in value and process trade-in

To complete contracts as well as any disclosures or other documents required by law

 

Allow creation and access to an online customer portal

 

Coordinate, facilitate and administer sweepstakes, contests, events, and promotions

 

Communicate with you (e.g., for customer service purposes or to notify you about service appointments, warranty issues, or recalls)

 

Provide personalized products and services, including content, ads and in-dealership offerings

 

Marketing and advertising our vehicles, products and services as well as those of affiliated companies, and other third parties

 

Research and analytical purposes (e.g., data analysis, identifying trends and effectiveness of marketing campaigns)

 

For our business operations (e.g., auditing and reporting)

 

Comply with our legal obligations

 

Promote safety, integrity and security, including fraud monitoring and prevention

 

Protecting our legitimate business interests and legal rights

 

In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with corporate transactions, government or law enforcement investigations, legal process or litigation)

 

When we have a good faith belief that there is an emergency that poses a threat to the safety of any person

 

In other circumstances in which we believe our services, products, website and/or mobile applications are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime

Characteristics of protected classifications under California or federal law

 

Examples: Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

Confirm ability to test-drive a vehicle

 

Provide, develop, maintain, and improve our products, service, and services (e.g. to evaluate the performance of our staff, to deliver a vehicle, to assess the quality of our products and services and to help us improve our websites, service centers, and facilities)

 

Process and fulfill a request or other transaction submitted to us

 

Confirm eligibility for, apply for, process and fulfill warranties, financing, leasing, renting, discounts, special pricing, extended service contracts, and rebates

 

Process payment and complete purchase, lease, financing, and registration of vehicles, parts, or service

 

To complete contracts as well as any disclosures or other documents required by law

 

Allow creation and access to an online customer portal

 

Coordinate, facilitate and administer sweepstakes, contests, events, and promotions

 

Communicate with you (e.g., for customer service purposes or to notify you about service appointments, warranty issues, or recalls)

 

Provide personalized products and services, including content, ads and in-dealership offerings

 

Marketing and advertising our vehicles, products and services as well as those of affiliated companies, and other third parties

 

Research and analytical purposes (e.g., data analysis, identifying trends and effectiveness of marketing campaigns)

 

For our business operations (e.g., auditing and reporting)

 

Comply with our legal obligations

 

Promote safety, integrity and security, including fraud monitoring and prevention

 

Protecting our legitimate business interests and legal rights

 

In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with corporate transactions, government or law enforcement investigations, legal process or litigation)

 

When we have a good faith belief that there is an emergency that poses a threat to the safety of any person

 

In other circumstances in which we believe our services, products, website and/or mobile applications are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime.

Commercial Information

 

Examples: records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Confirm ability to test-drive a vehicle

 

Provide, develop, maintain, and improve our products, service, and services (e.g. to evaluate the performance of our staff, to deliver a vehicle, to assess the quality of our products and services and to help us improve our websites, service centers, and facilities)

 

Process and fulfill a request or other transaction submitted to us

 

Confirm eligibility for, apply for, process and fulfill warranties, financing, leasing, renting, discounts, special pricing, extended service contracts, and rebates

 

Process payment and complete purchase, lease, financing, and registration of vehicles, parts, or service

 

Determine vehicle trade-in value and process trade-in

 

To complete contracts as well as any disclosures or other documents required by law

 

Allow creation and access to an online customer portal

 

Coordinate, facilitate and administer sweepstakes, contests, events, and promotions

 

Communicate with you (e.g., for customer service purposes or to notify you about service appointments, warranty issues, or recalls)

 

Provide personalized products and services, including content, ads and in-dealership offerings

 

Marketing and advertising our vehicles, products and services as well as those of affiliated companies, and other third parties

 

Research and analytical purposes (e.g., data analysis, identifying trends and effectiveness of marketing campaigns)

 

For our business operations (e.g., auditing and reporting)

 

Comply with our legal obligations

 

Promote safety, integrity and security, including fraud monitoring and prevention

 

Protecting our legitimate business interests and legal rights

 

In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with corporate transactions, government or law enforcement investigations, legal process or litigation)

 

When we have a good faith belief that there is an emergency that poses a threat to the safety of any person

 

In other circumstances in which we believe our services, products, website and/or mobile applications are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime

Internet or other electronic network activity information

 

Examples: browsing history; search history; and information regarding a consumer’s interaction with an Internet Web site, application, or advertisement.

Provide, develop, maintain, and improve our products, service, and services (e.g. to evaluate the performance of our staff, to deliver a vehicle, to assess the quality of our products and services and to help us improve our websites, service centers, and facilities)

 

Process and fulfill a request or other transaction submitted to us

 

Confirm eligibility for, apply for, process and fulfill warranties, financing, leasing, renting, discounts, special pricing, extended service contracts, and rebates

 

To complete contracts as well as any disclosures or other documents required by law

 

Allow creation and access to an online customer portal

 

Coordinate, facilitate and administer sweepstakes, contests, events, and promotions

 

Communicate with you (e.g., for customer service purposes or to notify you about service appointments, warranty issues, or recalls)

 

Provide personalized products and services, including content, ads and in-dealership offerings

 

Determine vehicle trade-in value and process trade-in

 

Marketing and advertising our vehicles, products and services as well as those of affiliated companies, and other third parties

 

Research and analytical purposes (e.g., data analysis, identifying trends and effectiveness of marketing campaigns)

 

For our business operations (e.g., auditing and reporting)

 

Comply with our legal obligations

 

Promote safety, integrity and security, including fraud monitoring and prevention

 

Protecting our legitimate business interests and legal rights

 

In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with corporate transactions, government or law enforcement investigations, legal process or litigation)

 

When we have a good faith belief that there is an emergency that poses a threat to the safety of any person

 

In other circumstances in which we believe our services, products, website and/or mobile applications are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime

Geolocation data:

 

Examples: the geographic location (latitude and longitude) of an Internet-connected device such as a cell phone, tablet or computer or any other device connected to the internet and used to visit our Websites or use our Software.

Provide, develop, maintain, and improve our products, service, and services (e.g. to evaluate the performance of our staff, to deliver a vehicle, to assess the quality of our products and services and to help us improve our websites, service centers, and facilities)

 

Process and fulfill a request or other transaction submitted to us

 

Confirm eligibility for, apply for, process and fulfill warranties, financing, leasing, renting, discounts, special pricing, extended service contracts, and rebates

To complete contracts as well as any disclosures or other documents required by law

 

Coordinate, facilitate and administer sweepstakes, contests, events, and promotions

 

Provide personalized products and services, including content, ads and in-dealership offerings

 

Marketing and advertising our vehicles, products and services as well as those of affiliated companies, and other third parties

 

Research and analytical purposes (e.g., data analysis, identifying trends and effectiveness of marketing campaigns)

 

For our business operations (e.g., auditing and reporting)

 

Comply with our legal obligations

 

Promote safety, integrity and security, including fraud monitoring and prevention

 

Protecting our legitimate business interests and legal rights

 

In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with corporate transactions, government or law enforcement investigations, legal process or litigation)

 

When we have a good faith belief that there is an emergency that poses a threat to the safety of any person

 

In other circumstances in which we believe our services, products, website and/or mobile applications are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime

Audio, electronic visual, thermal, olfactory of similar information

 

Examples: information from voicemail messages and/or recorded phone calls, video surveillance at our dealership

 

Provide, develop, maintain, and improve our products, service, and services (e.g. to evaluate the performance of our staff, to deliver a vehicle, to assess the quality of our products and services and to help us improve our websites, service centers, and facilities)

 

Process and fulfill a request or other transaction submitted to us

 

Coordinate, facilitate and administer sweepstakes, contests, events, and promotions

 

Communicate with you (e.g., for customer service purposes or to notify you about service appointments, warranty issues, or recalls)

 

Provide personalized products and services, including content, ads and in-dealership offerings

 

Marketing and advertising our vehicles, products and services as well as those of affiliated companies, and other third parties

 

Research and analytical purposes (e.g., data analysis, identifying trends and effectiveness of marketing campaigns)

 

For our business operations (e.g., auditing and reporting)

 

Comply with our legal obligations

 

Promote safety, integrity and security, including fraud monitoring and prevention

 

Protecting our legitimate business interests and legal rights

 

In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with corporate transactions, government or law enforcement investigations, legal process or litigation)

 

When we have a good faith belief that there is an emergency that poses a threat to the safety of any person

 

In other circumstances in which we believe our services, products, website and/or mobile applications are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime

Professional or employment-related information

 

Examples:  job history, current employer, prior employers, dates of employment, salary and bonus information.

Provide, develop, maintain, and improve our products, service, and services (e.g. to evaluate the performance of our staff, to deliver a vehicle, to assess the quality of our products and services and to help us improve our websites, service centers, and facilities)

 

Process and fulfill a request or other transaction submitted to us

 

Confirm eligibility for, apply for, process and fulfill warranties, financing, leasing, renting, discounts, special pricing, extended service contracts, and rebates

 

Process payment and complete purchase, lease, financing, and registration of vehicles, parts, or service

 

To complete contracts as well as any disclosures or other documents required by law

 

Coordinate, facilitate and administer sweepstakes, contests, events, and promotions

 

Provide personalized products and services, including content, ads and in-dealership offerings

 

Marketing and advertising our vehicles, products and services as well as those of affiliated companies, and other third parties

 

Research and analytical purposes (e.g., data analysis, identifying trends and effectiveness of marketing campaigns)

 

For our business operations (e.g., auditing and reporting)

 

Comply with our legal obligations

 

Promote safety, integrity and security, including fraud monitoring and prevention

 

Protecting our legitimate business interests and legal rights

 

In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with corporate transactions, government or law enforcement investigations, legal process or litigation)

 

When we have a good faith belief that there is an emergency that poses a threat to the safety of any person

 

In other circumstances in which we believe our services, products, website and/or mobile applications are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime

Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99))

 

Example: Information regarding whether a consumer is or will soon be a college graduate

Provide, develop, maintain, and improve our products, service, and services (e.g. to evaluate the performance of our staff, to deliver a vehicle, to assess the quality of our products and services and to help us improve our websites, service centers, and facilities)

 

Process and fulfill a request or other transaction submitted to us

 

Confirm eligibility for, apply for, process and fulfill warranties, financing, leasing, renting, discounts, special pricing, extended service contracts, and rebates

 

Process payment and complete purchase, lease, financing, and registration of vehicles, parts, or service

 

To complete contracts as well as any disclosures or other documents required by law

 

Coordinate, facilitate and administer sweepstakes, contests, events, and promotions

 

Communicate with you (e.g., for customer service purposes or to notify you about service appointments, warranty issues, or recalls)

 

Provide personalized products and services, including content, ads and in-dealership offerings

 

Marketing and advertising our vehicles, products and services as well as those of affiliated companies, and other third parties

 

Research and analytical purposes (e.g., data analysis, identifying trends and effectiveness of marketing campaigns)

 

For our business operations (e.g., auditing and reporting)

 

Comply with our legal obligations

 

Promote safety, integrity and security, including fraud monitoring and prevention

 

Protecting our legitimate business interests and legal rights

 

In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with corporate transactions, government or law enforcement investigations, legal process or litigation)

 

When we have a good faith belief that there is an emergency that poses a threat to the safety of any person

 

In other circumstances in which we believe our services, products, website and/or mobile applications are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime

Inferences drawn from other personal information

 

Examples:  information used to create a profile reflecting a person's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Provide, develop, maintain, and improve our products, service, and services (e.g. to evaluate the performance of our staff, to deliver a vehicle, to assess the quality of our products and services and to help us improve our websites, service centers, and facilities)

 

Process and fulfill a request or other transaction submitted to us

 

Confirm eligibility for, apply for, process and fulfill warranties, financing, leasing, renting, discounts, special pricing, extended service contracts, and rebates

 

Process payment and complete purchase, lease, financing, and registration of vehicles, parts, or service

 

To complete contracts as well as any disclosures or other documents required by law

 

Allow creation and access to an online customer portal

 

Determine vehicle trade-in value and process trade-in

 

Coordinate, facilitate and administer sweepstakes, contests, events, and promotions

 

Communicate with you (e.g., for customer service purposes or to notify you about service appointments, warranty issues, or recalls)

 

Provide personalized products and services, including content, ads and in-dealership offerings

 

Marketing and advertising our vehicles, products and services as well as those of affiliated companies, and other third parties

 

Research and analytical purposes (e.g., data analysis, identifying trends and effectiveness of marketing campaigns)

 

For our business operations (e.g., auditing and reporting)

 

Comply with our legal obligations

 

Promote safety, integrity and security, including fraud monitoring and prevention

 

Protecting our legitimate business interests and legal rights

 

In connection with legal claims, compliance, regulatory and investigative purposes as necessary (including disclosure of such information in connection with corporate transactions, government or law enforcement investigations, legal process or litigation)

 

When we have a good faith belief that there is an emergency that poses a threat to the safety of any person

 

In other circumstances in which we believe our services, products, website and/or mobile applications are being or have been used in violation of our Terms of Use, applicable law or otherwise in the commission of a crime

 

 

Last Updated:  January 1, 2020