Hyundai Tops J.D. Power's Initial Quality Study for the 1st Time


Hyundai Continues to Dethrone Large Automotive Brands.


As reported by Automotive News, Hyundai has topped rival automakers for the 1st time ever in J.D. Power's Initial Quality Study (IQS).
 
Hyundai and sibling-brand, Kia, led the U.S. industry in five segments in the 2014 study. Hyundai continues to impress and dethrone large automotive brands, like GM.

The Initial Quality Study, now in its 28th year, examines problems experienced by vehicle owners during the first 90 days of ownership. The study takes into consideration the quality of each vehicle's consumer experience. This is determined by measuring various elements like new technology, which can often be a struggle for consumers, as well as harsh weather conditions.

J.D. Power has found that the Initial Quality, or the owner's experience within the first 90 days, directly affects the owner's brand loyalty. The fewer problems the owners experience, the greater their loyalty to the brand.

This is good news for Hyundai, who received five awards for the 2014 Accent, 2014 Elantra and 2014 Genesis.

We are very proud of Hyundai for all of the recognition the brand has been receiving for the 2014 lineup, and we are certain Hyundai will continue to impress with the 2015 lineup.

Comments

Nothing posted yet.
Post a Comment